Ferret Theory XLVI
OrangeVale News; Throws a big pitch at big brewery!
Eddie Verdon, is a disabled veteran and resident of OrangeVale who has been involved in an interesting situation with Anheuser-Busch, INC., brewers of Budweiser beer.. More than two years ago, Verdon sent several ideas to the company, including drawings of a ferret, for use on the beer steins and in Bud commercials. He got the usual acknowledgment from the company, but no firm commitments. They said, at one point, the marketing director ‘Tm Schoen' had rejected all his ideas.
Then surprise, the 1998 Super Bowl featured a Budweiser commercial(the one with the frogs) and a commando-like ferret. Verdon was a little put out because he thought he deserved some acknowledgement and possibly some financial reimbursement.
He wrote the company, noting, I was so upset that my ideas were exploited. “I and the ferret will get no compensation for it.” Verdon offered to give half any royalties he received to the black footed ferret.
The company wrote back to Verdon, that Busch officials were “not aware that Anheuser-Busch has made any use of or has any further interest in pursuing the ideas Verdon submitted.”
Verdon got some support from Assemblyman George House whom he met at the Capitol while with the VFW group. House wrote: “ I have read your statement relating to the theft of your Ideas by Anheuser-Busch, and agree this is too much for mere coincident. It would seem you may have a cause of action…” And suggest Verdon seek legal counsel right away!
Verdon also has the support of his fellow Disabled American Veterans. The North highlands chapter newsletter contained the following: “ think before you buy Budweiser, then think again, and ask yourself is this ‘Bud' really for you?
Eddie has been a life member of the DAV and the VFW since 1990,”
It certainly makes you stop and think!
Sincerely,
Eddie Verdon
In Memory of: Jim Duncan the acting Editor of this story!
: Jim Duncan the acting Editor of this story!
PS: Published By: The OrangeVale Newspaper
